Ali Morris


I am a London-based writer, editor and consultant who specialises in design and architecture, but has written about everything from coffee to cars. I am a longtime contributing editor at Wallpaper* magazine and reporter at online publication Dezeen. In addition, I also write regularly for titles such as Elle Decoration, Interior Design, CNN Style and the Guardian.

I tell stories about design products and services, and the people and places behind them.

The compliments that have reached me for your article have come from far and wide. The verdict has been that you did our little project proud.
— Mark Adams, CEO Vitsoe

My experience, combined with a strong knowledge of the design industry, allows me to help companies such as Airbnb, IKEA, Morgan Stanley, and Perrier-Jouët tell engaging stories about their brands by developing editorial strategy, tone of voice, and content solutions. 

I previously served as interiors editor at leading trend authority WGSN, where I spent three years helping to build and launch its Lifestyle and Interiors service. As well as overseeing all of the site’s interiors content, I delivered presentations at design events in the UK and South Africa, and also created bespoke content for private clients such as Aston Martin and Liberty. I continue to research and write about design futures for corporate clients such as Haworth and SCA.

I thought you wrote the Wallpaper* piece so beautifully...
— Es Devlin, stage designer

I studied interior architecture at Oxford Brookes University but began my career in the design industry at furniture manufacturer and retailer SCP, where I spent four years as PR and projects manager. In 2012 I co-founded online store and design publication Lin Morris, through which I sold quietly brilliant, well-crafted products from around the world for over 5 years.

I am available for freelance and contract assignments. You can find all of my contact details here.