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Ali spent nine months working with global design platform Curio during its launch period. Champions of the handmade, the Curio team sources, commissions and sells work by a diverse pool of designers and makers from across the world. Ali worked to a tight deadline managing a global team of writers to create all website copy for its launch during London Design Festival 2022. This included writing and editing over 100 maker profiles, countless newsletters and product descriptions, brand decks, homepage copy and articles for its journal that spotlighted the incredible talents in its community.