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In 2023, London interior design studio Nicola Harding & Co commissioned Ali to refresh its website copy in preparation for a major relaunch, which included the introduction of its new lifestyle brand NiX by Nicola Harding. Over the summer of 2023, Ali wrote and edited all website copy ensuring that a warm and informative tone was felt consistently across all communications, including product descriptions and in-house editorial content, as well as other written materials such as product labelling and event invitations.